Design & Development of "Sheeha Equipment" for Commercial Kitchens & Cafes

Context of business activity and nature of the project

speed Sheeha Equipment Corporation (sheeha-equipment.com) One of the pioneers of manufacturing and supplying restaurant equipment, cafes, central hotel kitchens, display and freezer refrigerators in the Arab Republic of Egypt, and serves a wide sector of restaurant chains and large commercial kitchens.

The Core Challenge

The sale of heavy equipment for restaurants is completely different from regular retail; the challenges were summarized as:

• Heaviness and magnitude of engineering specifications: Each equipment (grill, fryer, confection oven, cold room) requires accurate dimensional display, power consumption (kW/V), country of origin, and warranty periods.
• How to make a purchase decision: The customer (executive chef or restaurant owner) prefers to consult directly with a sales engineer before purchasing to accurately calculate the sizes, which made the traditional purchasing basket insufficient on its own.
• Upload speed of hundreds of high quality images of equipment: The details and joints of the equipment must be displayed in high accuracy without sacrificing the speed of browsing on mobile networks.

Solution implemented from MTM4WEB

MTM4WEB has designed and programmed an advanced electronic platform and catalog through an integrated combination of technologies:

• High Efficiency Interactive Catalog: Smart filters that allow browsing equipment by power (gas / electricity), activity (pizza restaurants, cafes, halwani, butcher), and brand.
• Instant WhatsApp Checkout button: The ability to request a quote with one click that automatically passes the product code and specifications to the field sales representative.
• Compress and auto-convert images to modern WebP formats: Reduce the size of store pages by 70% while keeping the technical details of stainless steel devices clear.
• Bilateral Currency Offering and Egyptian Market Harmonization: Support pricing in EGP and USD with the flexibility of real-time update of prices from the dashboard.

Impact and results

The site has transformed into the first digital exhibition for the organization that the sales team relies on to send links to customers during trade fairs and setup meetings, with inquiries received via WhatsApp doubling by 250% during the first three months.