Development & Engineering of Flame Armor Saudi Firefighting Systems (B2B)

Context of business activity and nature of the project

A company Flame Armor One of the major institutions specialized in the supply, installation and maintenance of firefighting and industrial safety systems and equipment in the Kingdom of Saudi Arabia (Riyadh), which is officially accredited by the General Directorate of Saudi Civil Defense and serves major construction projects, factories and warehouses in all cities of the Kingdom.

The Core Challenge

The company faced major challenges in its previous digital presence:

• Complexity and diversity of the product catalogue: The company provides hundreds of industrial equipment (sprinklers, pumps, reagents, valves, pipes) with precise standard specifications that require tight engineering organization and are easily accessible to project engineers and safety consultants.
• Nature of B2B Sales: Firefighting deals do not go through a standard shopping cart, but rather require an engineering Request For Quotation (RFQ) system that allows the customer to choose a specification package and receive instant official pricing.
• Conformity to Saudi requirements: The need to display official licenses and approvals with the Civil Defense and the Standards and Metrology Authority to establish trust with consulting offices and contractors.

Technical and engineering solution implemented from MTM4WEB

MTM4WEB has rebuilt and developed the company's platform from scratch based on a framework Laravel And Vue.js To deliver a super-fast browsing experience with the following features:

• Advanced Industrial Catalog System: Divide the products into main categories and sub-categories with technical filters based on globally approved NFPA and UL/FM standards.
• RFQ Basket (B2B RFQ Engine): The ability to add equipment and specifications to the price request basket, with the request automatically sent to the Engineering Sales Department and generating a documented PDF copy for the customer.
• Professional bilingual interface design: Full Arabic and English language support with precise geometric terminology and perfect responsiveness to tablets and phones.
• Full Search Engine Optimization (Technical SEO): Building an organized data architecture (Schema Schema.org) and rich hashtags made the site the top search for safety and firefighting products in Saudi Arabia.

Added value and operational impact

The launch of the platform contributed to reducing the time of the engineering sales cycle by 45%, and increasing the pricing requests received from contracting companies in Riyadh, the Eastern Province and Jeddah, while providing an honorable digital interface that reflects the leadership position of Flame Armor in the safety sector.